Mobile Advertising & Ad Serving

The question has passed as to if we will ever see geo-contextual, consumer specific advertising in our lifetime. The time has arrived. Now begins the hard work of monetization, accuracy, geo-tagging ad inventory, ad serving, and opening opt-in add channels to consumers. ZOS has an offering for the end-to-end solution, or ‘a la carte’ tools to overcome specific technology hurdles.

When dispatch, routing, command-control, and mutual-aid is paramount, integrate existing or new solutions with the ZOS LBS platform.

ad_solutionsMobile Advertising Solutions

Mobile advertising is positioned for a significant change. The opportunity for real-time, location relevant ad and coupon delivery is now possible.

ZOS propriety technology creates a channel for the interactive delivery of location relevant advertising. The following are examples of location relevant advertising methodology.

  • Brand to outside brand location
    • Attract customers to brand X store within a defined proximity of the customer
  • Brand into brand location for up-sell
    • See you are in coffee shop X, please buy a pound of coffee before you leave
    • See you are in department store X, please buy this specific product
    • See you are in mall X, please visit these XYZ stores
  • Brand into non-brand location
    • See you are in any bar, please try beer X
    • See you are still in the bar 4 hours later, need a taxi?
    • See you are at X car dealership, try competitor
      dealer Y (Intercept)
Mobile Ad Serving

The ZOS LBS platform includes a powerful Dynamic Point of Interest engine that automates location acquisition and location/ data delivery. The versatility of this engine allows it to enforce business rules for "in-field" enterprise applications, as well as delivering geo-contextual ads and coupons in the consumer space.

The ZOS engine can receive variable ad and coupon formats and hyperlinks for delivery into ZOS enabled mobile applications, as well as some 3rd party applications. If you are seeking to add an advertising element to your application, or just need a channel through with to receive or deliver your geo-contextual content, please contact us for more information.